SEO/SEM Services

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Where does the term SEO (Search Engine Optimization) come from?

The first search engines emerged in the early 1990s and until Google appeared in 1996 many were created, including Yahoo; Then it was when the web page boom started and people realized that you could really make money from them. It was then that they obviously came to the conclusion that they needed to attract traffic and what was the best method of attracting traffic? Indeed, the search engines. At that moment the owners of the websites began to think how they could reach the top positions … SEO was born!

The SEO focuses on the organic search results, ie what are not paid:

1. What is SEO?

SEO is one of the “disciplines” that has changed the most in recent years, we just have to look at the large number of updates that have been of Penguin and Panda , and how they have given a 180 degree turn to what is I understood by SEO until recently. Now with the SEO is pursued what Matt Cutts himself qualifies as “Search Experience Optimization” or what is the same, all by the user.

Although there are thousands of factors in which a search engine is based to position one page or another you could say that there are two basic factors: authority and relevance

• The Authority is basically the popularity of a website, the more popular a page or a more valuable web is the information it contains. This factor is what a search engine takes into account as it is based on the user’s own experience, the more content is shared is that more users have found it useful.
• Relevance is the relationship that a page has in front of a given search, this is not simply that a page contains a lot of times the term searched (in the beginning it was so) but a search engine is based on hundreds of factors On-site to determine this.

In turn SEO can be divided into two major groups: the on-site SEO and the off-site SEO.

• On-site : SEO on-site cares about relevancy, making sure that the web is optimized so that the search engine understands the main thing, which is the content of it. Within SEO On-site we would include keyword optimization, load time, user experience, code optimization and URL formatting.
• Off-site : The off-site SEO is the part of SEO work that focuses on external factors to the website on which we work. The most important factors in off-site SEO are the number and quality of links, presence in social networks, local media mentions, brand authority and performance in search results, ie the CTRs that have our Results in a search engine. Surely you are thinking that all this is very good and that is very interesting but that you are here to know why you need the SEO in your website and what benefits you will get if you integrate it into your online strategy.

The SEO can be differentiated in whether or not we follow the “recommendations” of the search engine: Black Hat SEO or White Hat SEO

• Black Hat SEO : It is called black hat to try to improve the search engine positioning of a web page using techniques that are unethical or that contradict search engine guidelines. Some examples of Black Hat SEO are Cloaking, Spinning, SPAM in forums and blog comments, or Keyword Stuffing. Black hat can provide benefits in the short term, but it is generally a risky strategy, with no long-term continuity and no value.
• White Hat SEO : Consists of all those ethically correct actions that meet the guidelines of search engines to position a web page and search results. Because search engines place greater emphasis on pages that best answer a user’s search, White Hat understands techniques that seek to make a page relevant to search engines more valuable by providing value to their users.

2. Why is SEO important?

The most important reason why SEO is necessary is because it makes your website more useful for both users and search engines,  although the latter are more sophisticated every day, they can not yet see a web page like a human. SEO is needed to help search engines understand what each page is about and whether or not it is useful to users.

SEO is the best way for your users to find you through searches in which your website is relevant, these users are looking for what you offer them and the best way to reach them is through a search engine.